VALUES VALUE: Recruitment for Game Development Industry was tasked with finding a LiveOps Producer to support the ongoing development of already released mobile games. The request was niche, and the process required a carefully tailored approach. Here’s how we solved the challenge.
Project Type: Released mobile games
Genres: Hybrid-casual, Hyper-core
Platform: Mobile
Hiring Goal: Find a producer capable of growing live projects through LiveOps, analytics, and monetization strategies.
Desired Candidate Profile
The initial search focused on producers from hyper-casual backgrounds with LiveOps experience and deep knowledge of game economy and monetization.
Core expectations were:
- Experience as a producer or product manager on released mobile projects
- Understanding of LiveOps practices, in-game economy, and monetization
- Ability to plan and launch features and in-game events
- Strong analytical thinking and confidence in working with game metrics
- Cross-functional collaboration skills (development, analytics, marketing)
Key Turning Point
Following structural changes on the client’s side, the role expanded to require a more versatile producer profile. This allowed Values Value to present candidates with diverse experience beyond a narrow specialization and helped the client find the right candidate who accepted the offer.
Challenges
Narrow Candidate Pool:
One of the key challenges was the limited number of candidates who matched the requirements. The company was looking for specialists with hands-on LiveOps experience and a solid understanding of game economy and balancing. This was a niche profile that significantly narrowed the talent pool.
Salary Expectations vs Budget:
Many candidates with relevant LiveOps experience had compensation expectations above the initial range. We also explored adjacent profiles, such as game designers, but they typically didn’t have the necessary production background.
What Helped to Fill the Position
● Strong Internal Producer Network Most of the relevant candidates came from our internal database. Years of working with producers allowed us to tap into a wide, warm network and quickly fill the top of the funnel.
● Targeted Company Sourcing We focused LinkedIn sourcing on professionals from companies working with hyper-casual and hybrid-casual projects to directly reach candidates with the right experience.
● Adapting to Changing Requirements After structural changes within the company, the open role’s responsibilities significantly expanded. We quickly adapted our strategy and highlighted candidates with broader expertise, covering everything from LiveOps to production coordination.
● Fast and Transparent Client Communication Efficient communication and quick feedback cycles with the hiring team helped us stay aligned and flexible throughout the search.
● Budget Review and Adjustment Following internal changes, the client was open to revisiting the budget. This allowed them to make a competitive offer to a strong candidate – one that worked well for both sides.
The Result
Values Value helped the client hire a producer with broad expertise who took ownership of released projects, LiveOps planning, analytics, game economy, and cross-team collaboration. Despite changes in the role and a narrow market, the position was filled quickly and effectively thanks to a strong internal talent pool, flexible strategy, and close client partnership.
The search was led by Values Value’s Recruitment Lead Anna Vashchenko, with sourcing support from our extended team.
We’ll help you build a strong team aligned with your goals.
📩 Get in touch: talent@valuesvalue.com
