China’s $20.5 billion in overseas revenue in 2025 was no accident. It was the result of a calculated strategy to dominate through industrial-scale production and hyper-efficient systems.
GamesIndustry.Biz has published a new opinion piece by Tanja Loktionova, Founder of Values Value, on how Western studios can thrive in this new landscape. The answer isn’t necessarily to build bigger teams, but to build smarter ones.
Tanja points out that the industry’s strategic focus is now moving toward Creative Precision. By empowering elite specialists to make expert creative decisions, studios can create unique experiences that massive production lines struggle to replicate. This shift treats talent as a multiplier, where individual intuition and judgment are the primary drivers of success in a saturated market.
Check out the full article on maintaining a strategic edge in the evolving market: https://www.gamesindustry.biz/how-china-came-to-dominate-mobile-games-and-how-western-companies-can-compete-opinion-1
